Link popularity is established by linking your site with other topic related sites in a reciprocal fashion. This will result in customers visiting your site through the links found on other sites and, more importantly, boost your relevance with the search engines and therefore your ranking on search returns.

You could be listed on all the search engines and link sites around, but the real magic happens when a search engine spiders YOUR site. It is typical for an engine spider to follow ALL LINKS found on your site and determine if those pages are topic relevant, and if they are, this is good, but it gets better.

If the engine also finds a link back to you on those relevant pages then you have been recognized as 'A Somebody' and your popularity ranking soars! Many search engines also repeat this process on the pages you are linked to and if they discover popularity there as well it establishes you as having a network of friends and business associates.

If you're ready to increase your web site traffic, send us an e-mail and we'll consider exchanging links with your industry-related web site.